Senior Product Designer with 11+ years turning dense B2B platforms into products people can use without help. Most of it at Teads, where I designed Ad Manager from the start.
At Teads, results I contributed to
I was an in-house designer at Teads, an ad tech company, designing Ad Manager, the platform advertisers use to run their own campaigns. Before, account managers created campaigns for them in an internal tool. These are results from the move to a fully self-serve, client-facing platform that I contributed to.
20% to 90%
self-serve adoption on Ad Manager
70% less managed
less account manager dependency
55% faster development
through a unified design system across 4+ engineering squads
0 → 50% of revenue
Performance campaigns from 0% to nearly half of platform revenue
Selected work
Over the years I've worked on a wide range of projects. My work for B2B platforms ranged from complex data visualization dashboards to core self-serve tools like the campaign creator, creative editor, and bulk management features. Earlier in my career, at a digital agency, I designed everything from fashion commerce apps (including OutfitSwipe) to cloud infrastructure management tools.
Campaign Setup
From a wall of options to an objective-first wizard. The pattern was reused in other workflows.
View Project →
Targeting Planner
Audience planning with first-party data. One of the features that helped performance campaigns grow from 0% to nearly half of platform revenue.
View Project →
Campaign Overview
From chart-led to table-led. It became the default performance view across several teams.
View Project →
Media Marketplace
A direct path to publisher inventory. Designed, not yet developed.
View Project →
Creative Editor and Library
Advertisers build and launch ads without a designer.
View Project →
How I work
Problem first, then map.
I start by working out what problem needs solving and research it with users. Only then do I draw the flows and where context must carry across screens before I draw any screen.
Work inside constraints.
I shipped the Creative Editor through an i-frame so it could launch without a native rebuild.
Decide with engineers.
Edit in Bulk came from a developer's idea. I mapped the Excel steps users took and that became the spec.
Use AI early.
I map journeys with AI and test ideas in Lovable before engineering starts.
About
I'm a Senior Product Designer who likes the structure behind a product: the flows, the logic and the decisions about what belongs where.
For nearly a decade at Teads I led the product architecture of Ad Manager, an enterprise ad tech platform used by major brands and agencies. It was built to move Teads from managed campaigns, run by account managers, to fully self-serve, so the business could grow into new markets like CTV, performance clients and a wider range of creative styles.
I work with PMs and engineers from the first sketch. I also founded the first design system at Teads, with 30+ components used by 4+ squads.
Other work
Studio & Creatives Hub
In-house ads builder and library for a distributed design team.
→
Edit in Bulk
An Excel-style table for editing campaign lines at scale.
→
Auction Report
A clear answer to why an ad isn't delivering.
→
DigitalOcean Swimmer
A mobile app for managing cloud infrastructure.
→
OutfitSwipe
A social commerce app for web and Android. Time in app grew from 2:26 to 7:57 minutes.
→
What people say
"Loredana is a very competent and skilled Product Designer with whom I had the pleasure to work with on a complex and innovative project at Teads. I appreciated her Systems Thinking approach: she has a way of understanding sophisticated interactions, potentially conflicting requirements and their impact on users."
Roxane Lesbros, UX Manager, Teads.
Senior Product Designer with 11+ years turning dense B2B platforms into products people can use without help. Most of it at Teads, where I designed Ad Manager from the start.
At Teads, results I contributed to
I was an in-house designer at Teads, an ad tech company, designing Ad Manager, the platform advertisers use to run their own campaigns. Before, account managers created campaigns for them in an internal tool. These are results from the move to a fully self-serve, client-facing platform that I contributed to.
20% to 90%
self-serve adoption on Ad Manager
70% less managed
less account manager dependency
55% faster development
through a unified design system across 4+ engineering squads
0 → 50% of revenue
Performance campaigns from 0% to nearly half of platform revenue
Selected work
Over the years I've worked on a wide range of projects. My work for B2B platforms ranged from complex data visualization dashboards to core self-serve tools like the campaign creator, creative editor, and bulk management features. Earlier in my career, at a digital agency, I designed everything from fashion commerce apps (including OutfitSwipe) to cloud infrastructure management tools.
Campaign Setup
From a wall of options to an objective-first wizard. The pattern was reused in other workflows.
View Project →
Targeting Planner
Audience planning with first-party data. One of the features that helped performance campaigns grow from 0% to nearly half of platform revenue.
View Project →
Campaign Overview
From chart-led to table-led. It became the default performance view across several teams.
View Project →
Media Marketplace
A direct path to publisher inventory. Designed, not yet developed.
View Project →
Creative Editor and Library
Advertisers build and launch ads without a designer.
View Project →
How I work
Problem first, then map.
I start by working out what problem needs solving and research it with users. Only then do I draw the flows and where context must carry across screens before I draw any screen.
Work inside constraints.
I shipped the Creative Editor through an i-frame so it could launch without a native rebuild.
Decide with engineers.
Edit in Bulk came from a developer's idea. I mapped the Excel steps users took and that became the spec.
Use AI early.
I map journeys with AI and test ideas in Lovable before engineering starts.
About
I'm a Senior Product Designer who likes the structure behind a product: the flows, the logic and the decisions about what belongs where.
For nearly a decade at Teads I led the product architecture of Ad Manager, an enterprise ad tech platform used by major brands and agencies. It was built to move Teads from managed campaigns, run by account managers, to fully self-serve, so the business could grow into new markets like CTV, performance clients and a wider range of creative styles.
I work with PMs and engineers from the first sketch. I also founded the first design system at Teads, with 30+ components used by 4+ squads.
Other work
Studio & Creatives Hub
In-house ads builder and library for a distributed design team.
→
Edit in Bulk
An Excel-style table for editing campaign lines at scale.
→
Auction Report
A clear answer to why an ad isn't delivering.
→
DigitalOcean Swimmer
A mobile app for managing cloud infrastructure.
→
OutfitSwipe
A social commerce app for web and Android. Time in app grew from 2:26 to 7:57 minutes.
→
What people say
"Loredana is a very competent and skilled Product Designer with whom I had the pleasure to work with on a complex and innovative project at Teads. I appreciated her Systems Thinking approach: she has a way of understanding sophisticated interactions, potentially conflicting requirements and their impact on users."
Roxane Lesbros, UX Manager, Teads.
Senior Product Designer with 11+ years turning dense B2B platforms into products people can use without help. Most of it at Teads, where I designed Ad Manager from the start.
At Teads, results I contributed to
I was an in-house designer at Teads, an ad tech company, designing Ad Manager, the platform advertisers use to run their own campaigns. Before, account managers created campaigns for them in an internal tool. These are results from the move to a fully self-serve, client-facing platform that I contributed to.
20% to 90%
self-serve adoption on Ad Manager
70% less managed
less account manager dependency
55% faster development
through a unified design system across 4+ engineering squads
0 → 50% of revenue
Performance campaigns from 0% to nearly half of platform revenue
Selected work
Over the years I've worked on a wide range of projects. My work for B2B platforms ranged from complex data visualization dashboards to core self-serve tools like the campaign creator, creative editor, and bulk management features. Earlier in my career, at a digital agency, I designed everything from fashion commerce apps (including OutfitSwipe) to cloud infrastructure management tools.
Campaign Setup
From a wall of options to an objective-first wizard. The pattern was reused in other workflows.
View Project →
Targeting Planner
Audience planning with first-party data. One of the features that helped performance campaigns grow from 0% to nearly half of platform revenue.
View Project →
Campaign Overview
From chart-led to table-led. It became the default performance view across several teams.
View Project →
Media Marketplace
A direct path to publisher inventory. Designed, not yet developed.
View Project →
Creative Editor and Library
Advertisers build and launch ads without a designer.
View Project →
How I work
Problem first, then map.
I start by working out what problem needs solving and research it with users. Only then do I draw the flows and where context must carry across screens before I draw any screen.
Work inside constraints.
I shipped the Creative Editor through an i-frame so it could launch without a native rebuild.
Decide with engineers.
Edit in Bulk came from a developer's idea. I mapped the Excel steps users took and that became the spec.
Use AI early.
I map journeys with AI and test ideas in Lovable before engineering starts.
About
I'm a Senior Product Designer who likes the structure behind a product: the flows, the logic and the decisions about what belongs where.
For nearly a decade at Teads I led the product architecture of Ad Manager, an enterprise ad tech platform used by major brands and agencies. It was built to move Teads from managed campaigns, run by account managers, to fully self-serve, so the business could grow into new markets like CTV, performance clients and a wider range of creative styles.
I work with PMs and engineers from the first sketch. I also founded the first design system at Teads, with 30+ components used by 4+ squads.
Other work
Studio & Creatives Hub
In-house ads builder and library for a distributed design team.
→
Edit in Bulk
An Excel-style table for editing campaign lines at scale.
→
Auction Report
A clear answer to why an ad isn't delivering.
→
DigitalOcean Swimmer
A mobile app for managing cloud infrastructure.
→
OutfitSwipe
A social commerce app for web and Android. Time in app grew from 2:26 to 7:57 minutes.
→
What people say
"Loredana is a very competent and skilled Product Designer with whom I had the pleasure to work with on a complex and innovative project at Teads. I appreciated her Systems Thinking approach: she has a way of understanding sophisticated interactions, potentially conflicting requirements and their impact on users."
Roxane Lesbros, UI/UX Director, Teads.