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The old structure did not hold up on smaller screens, so I made the form and the lines work across multiple desktop resolutions. Mobile was out of scope. Validation that guides. Errors help the user instead of blocking them. Built for large campaigns. For 100+ lines I also designed a version with a search bar and filters, treating the lines like a table users can filter. 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first thought a guided, progressive form like Google, Facebook or Snapchat might work better for our users too. But users really valued and praised the current table-like structure, so I kept it and improved it a lot. It now uses the unused space and shows the meta information and actions users kept asking for. That kept the power users' tool intact. For beginners, I added a first step to choose the campaign objective, which filters the settings so they are not overwhelmed, and an empty state illustration that shows what to do next.\n\nObjective first, with plain-language explanations and recommended defaults.\nOnly what is relevant. The settings available depend on the campaign objective and change with it, so the interface shows only what matters for the chosen objective.\nTable intact. Targeting, budget, capping, pacing and bidding stay where users expect them.\nRedesigned listing. I redesigned the campaign and line listing inside setup while the side form stayed the same. 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first thought a guided, progressive form like Google, Facebook or Snapchat might work better for our users too. But users really valued and praised the current table-like structure, so I kept it and improved it a lot. It now uses the unused space and shows the meta information and actions users kept asking for. That kept the power users' tool intact. For beginners, I added a first step to choose the campaign objective, which filters the settings so they are not overwhelmed, and an empty state illustration that shows what to do next.\n\nObjective first, with plain-language explanations and recommended defaults.\nOnly what is relevant. The settings available depend on the campaign objective and change with it, so the interface shows only what matters for the chosen objective.\nTable intact. Targeting, budget, capping, pacing and bidding stay where users expect them.\nRedesigned listing. I redesigned the campaign and line listing inside setup while the side form stayed the same. I added filters by status, product type, targeting type, bidding and more, plus a search bar for names.\nResponsive on desktop. The old structure did not hold up on smaller screens, so I made the form and the lines work across multiple desktop resolutions. Mobile was out of scope.\nValidation that guides. Errors help the user instead of blocking them.\nBuilt for large campaigns. For 100+ lines I also designed a version with a search bar and filters, treating the lines like a table users can filter. I designed with edge cases in mind, like very long campaign and line names and 100+ line items, and I do that in all my 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and smart defaults barely existed, even though users described the same setup again and again. The most common presets were: Lifetime budget Timezone taken from the account info Start date set to the day of setup Even pacing The advertiser the campaign is created for CPM buying mode charged by impression And a fixed auction 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